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  • Carmen Zajicek

The Importance of Office Space when Building a Brand



While companies are busy building and enhancing their online presence in current times, office space remains a vital part of brand image. The office shouldn’t only be viewed in terms of its functionality, but what it represents—the company.

A company's brand shouldn't only be depicted in the logo; rather, it should be embodied by the office—a place where all the ideas originate.

Therefore, an office isn't just perceived as a building anymore. Here's how it can play a part in building your brand.

The Power of First Impressions

The first impression has the power to make or break the image of your company. Physical experiences have a more long-lasting impression, especially for essential stakeholders, clients, and fresh recruits.

You want to find the perfect balance between a subtle and sleek, yet powerful office design that blows away whoever walks in through the door.

Location

The location of a company is a major determining factor for potential customers or stakeholders, and even employees if they want to indulge with the company or not. People make judgments or the quality of your services based on the location of your company.

As a result, it can have an impact on the ultimate growth or stagnation of your company.

Let Your Brand Talk

Your brand or product should be represented in your office design, and this doesn’t only go for retail brands but all companies. The office design should be determined according to your brand.

For example, if your company launches video games or social media apps, the design of your company should be more casual, bright, and contemporary.

On the other hand, if your company is a law firm, then subtle design, with expensive art pieces, and luxurious furniture, will give off the perfect brand image.

Impacts Employee Productivity





A company is nothing without its employees. The employees are the backbone of any company because they translate abstract ideas into physical and material form. A company owes its employees a happy, comfortable, and convenient environment to work in return for their hard work.

A pool table, a vending machine, and a comfortable sitting area are a few amenities that can boost employee morale and enhance productivity. A productive and happy employee can do wonders for the company and its reputation.

The Clocktower Building realizes the importance of office space in building a brand image which is why we provide luxurious and spacious offices for rent and lease in Houston, TX.

Whether you’re looking for a private office, family office, or executive suite, get in touch with us today and let us handle the rest.

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